Improve Your Copywriting: Teach Yourself by Author

Author:Author
Language: eng
Format: epub
Published: 2019-04-22T16:00:00+00:00

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Did you know?

A great way to grab attention is to select appropriate verbs and adjectives. Consider this sentence:

The copywriter wrote the brochure.

Now ‘feel’ as well as see what happens when you add an adjective:

The copywriter wrote the elegant brochure.

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In 1971 Charles J. Fillmore, an American linguist and an Emeritus Professor of Linguistics at the University of California, Berkeley, asked students to watch a film of car crashes shot by a local safety council. He asked the students to estimate the speed at which the cars had crashed. The students’ estimates varied according to Fillmore’s chosen verb used to describe the crash impact.

Verb

Mean speed estimate (mph)

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